Why is Mobile-first SEO important?

What is mobile-first SEO?

The way your website looks will appear slightly different between a desktop PC and a mobile, it is now vital to prioritise how your website looks on a mobile device. Google has switched to a mobile-first indexing system which means it primarily looks at the mobile version of your website. Why has Google done this? User behaviour has changed quickly over recent years with the majority of all web searches (around 68%) coming from mobile devices, this has forced many web designers to change the way they build websites and SEO must prioritise mobile users.

Is your website mobile-friendly?

The easiest way to test is a website is mobile friendly is to....... well..... use it on a mobile! Going through the websites pages using the buttons, fillinf out contact forms, testing everything on the site is the first step to being mobile friendly.

To check more technical issues you can use this free testing tools provided by google:
Google mobile-friendly test:
simply enter your URL, if the site has a certain amount of errors it will show a status of 'Page isn't usable on mobile'

Improve user experience (UX)

Having a website that gets the green tick from testing tools is great but that is only half the battle it needs to have a positive user experience, it should load fast and have easy-to-find and easy-to-tap buttons which aren't to small for mobile screens.

Website loading speed matters

​With today's attention spans decreasing it is now expected that a website will load fast throughout all of its pages or users will simply leave and go to the next site. Website speed is now a more prominent ranking factor. Here is another free tool you can use to test your website speed for both mobile and desktop versions.

Google page speed insights:
This crawls and scores the website providing helpful recommendations on how to improve your  mobile-friendliness.

Competitive edge

Many web designers and website owners are already prioritising mobile-first SEO strategies but not all of them! Gain a competitive edge by optimising your mobile-first SEO, this can improve your rankings and beat the competition in your industry.

Find out if your website is mobile-friendly and optimised correctly for modern search engines along with any other issues with a free SEO audit.

SEO audit

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Author: Dean

Founder of Smart SEO Cornwall. I will be sharing some useful posts on SEO and how to grow your business in Cornwall. Connect with me here on LinkedIn.