Supercharge your SEO with blogging

Is blogging good for SEO?

Blogging is still a  powerful tool for your website, giving your audience lots of informational content helps prove you are an expert in your industry, this can aid people with a purchase decision and can boost your rankings

Heres 4 reasons why blogging is good for SEO:

1. It provides up to date content

For example, if you were looking for statistics on the population of the world it would be a bad idea to read information that was posted in 2009, things change all the time and people need up to date information, its always a good idea to regularly update blogs.

2. Volume of content

Adding extra information to a website is a good way to show expertise in your particular industry, for example, if you were looking at a website for how to build an 80-storey skyscraper and it only had 2 pages, that doesn't scream that they are expert skyscraper builders as much more content would be needed.

3. You can target more keywords

With blogs, you can target more keywords and more long-tail keywords related to the main services you offer. The best way to start planning a blog is to write blogs that answer the questions that your customers have in detail.

4. It's great for social sharing

Blog formats are set up to be easy to share, social shares aren't a direct ranking factor however they are a great way to boost traffic and time spent on the website which is a ranking factor!

How to optimise a blog for SEO

Optimising a blog is very similar to how you would optimise a regular webpage, start with in-depth keyword research into your industry and what questions your customers have about your services or products.

Make sure the blog is readable on mobiles as well as desktop and that it loads fast, you can use Googles page speed insights to test it. Once you have built up a catalogue of great blogs you'll want to interlink them and make sure users can see what other blogs they may be interested in or could be helpful for them.

Can you make money from blogging?

Yes you can make money from blogging however, this is not an easy task and your blog will need a huge amount of regular traffic to make decent money. You can monetise a blog in a few different ways for example:
- Affiliate links
- Display ads
- Sell your own products
​- Write sponsored posts

​Should any business have a blog?

Blogging can work for any business, offering helpful information about your services or products is a great way to strengthen your website, having a strong website with good rankings will always lead to more success online. 

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Author: Dean 

Founder of Smart SEO Cornwall. I will be sharing some useful posts on SEO and how to grow your business in Cornwall. Connect with me here on LinkedIn.