These 4 Google tools are all free and provide accurate information on where website traffic, where it comes from, clicks, impressions, click-through rate, devices, trends, average ranking positions and hundreds more extremely useful metrics.
1. Google Search Console
To understand your website's traffic and performance in finer detail we use Google Search Console. Discover how people are finding your website with what search terms, which devices they used and what pages are most popular. Understanding visitor behaviour helps us fine-tune the content to better suit the customer's needs.
Click here for an in-depth guide on how to use Google Search Console
2. Google Analytics
Google Analytics helps track user information and traffic from outside of Google itself, for example, people can find your website through social media pages, paid search engine results or organic searches. Analytics tracks user behaviour and how they interact with the website, how long they spend on each page and how many pages they visit. Up to 200 different metrics are tracked for each website connected to Google Analytics.
Click here for an in-depth guide on how to use Google Analytics
3. Google Business Profile
Capitalise on another free Google tool, every business should have and use a Google Business Profile. It makes it easier for local businesses to be found on the map, display reviews, products and contact information. It's a great way to increase visibility online and within Google searches.
Click here for 10 tips on how to optimise a Google Business Profile
4. Google Trends
Keep up with the constantly changing business landscape with Google Trends. This handy tool shows you what people are currently searching for in real-time all over the world. Best suited for larger businesses who need to monitor large industry trends or conducts extensive market research.
Click here to learn the basics of Google Trends
All of these tools can be used to improve to grow a business online, find out more about SEO and what it can do for your business by clicking the button below.
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Founder of Smart SEO Cornwall. I will be sharing some useful posts on SEO and how to grow your business in Cornwall. Connect with me here on LinkedIn.
Hi, I'm Dean - Founder of Smart SEO Cornwall. I will be sharing some useful posts on SEO and how to grow your business in Cornwall. Connect with me here on LinkedIn.
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