What can Smart SEO Cornwall do for my website?

Want to know exactly how to get your website to the top of Google? Get in touch and we can show you how!

Why invest in SEO? Search engine optimisation can significantly improve a website's rankings on Google. The process involves optimising various areas of a website to align it with Google's algorithms. This will bring long-term organic traffic to the website without paying for advertising such as Google Ads which can be expensive and only provide short-term benefits.

Here at Smart SEO Cornwall, we love working with growing or brand-new businesses in Cornwall looking for a boost for their website! We offer SEO services with no minimum length contracts, find out more about our SEO packages on our pricing page. 

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What is Search engine optimisation?

Search Engine Optimisation or 'SEO' can be broken down into 3 main sections, in essence these are:

1. Technical SEO
This involves some behind-the-scenes work to structure your website to make it search-engine friendly, by ensuring the website has good speed with all pages loading fast, fixing technical issues like broken links, creating sitemaps and optimising website code. All of this fun stuff makes it super easy for Google to read through your pages and rank them for searches that match what you are offering.

2. On-page SEO
It's very important to have optimised content with relevant keywords, you want your customers to understand exactly what you do and what your website is about quickly, Google is very smart so as long as your pages are well optimised and you've nailed all of the technical stuff too, it will understand what your website is all about and will find it much easier to rank which is the main goal with On-page SEO to get ranked highly. 

3. ​Off-page SEO 
Off-page SEO work is exactly that, it refers to steps taken outside of the actual website in order to improve overall rankings. For example getting a link back from other trusted websites in your industry will strengthen yours, it acts as a bit like a friends recommending a good film to watch your more likely to go and watch it, with websites Google is more likely to rank your website if lots of other websites are recommending it....make sense?...No? Don't worry Click here for an in depth guide on back links 

Find out how SEO can boost your business by reading some of our blogs, packed with SEO tips, we go over backlinks, new website SEO, free Google tools and much more!

SEO BLOG

Top 3 SEO mistakes!

Common mistakes we see to often and how to fix them!

Keywords in incorrect places ❌
Once in depth keyword research is done you need to actually put the keywords into the right areas, to start with you need to include them in H1 & H2 Title headings, meta tags, meta descriptions, file names, within the content and URL (TIP: Add them in naturally and do not over use them) Here at Smart SEO Cornwall we create your SEO plan using in-depth keyword research into your industry ✅

Not having the word 'Cornwall' in the website content ❌
Without having the word 'Cornwall' in the websites content how will Google know you want to be found for local searches including 'Cornwall' ? Google is smart but you also need to give it as much basic information as possible, help Google know exactly who you are and what you do and it will reward you with higher rankings for relevant search queries ✅

Not using a H1 title tag ❌
A basic element of SEO, but one that gets overlooked or forgotten far too often. Treat the H1 title tag as your most important header, it should contain the main keyword and location you are targeting. Most CMS (content management systems) have easy guides on how to add a H1 to your website pages, alternatively ask your web developer or a good SEO company in Cornwall  ✅

How SEO can grow your Cornish business

To achieve long-term sustainable results SEO needs to be an ongoing process, it requires continuous effort and adaptation because search engines like Google update their algorithms often to provide users with the most up-to-date, helpful and relevant search results. Here at Smart SEO Cornwall, we keep up to date on all the latest Google updates, our search engine optimisation services in Cornwall lead to higher organic traffic, better visibility, increased brand awareness, and essentially a successful website means more profit for business owners. How much does SEO cost? click here to find out.

Increase sales

A tailored SEO strategy can bring increased sales in several ways, for example:
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1. Higher Click-Through Rates (CTR): Getting your website into the top spots on Google will guarantee higher click through rates & more traffic.
2. Local SEO: Optimising for local SEO has huge benefits if you have a physical location in Cornwall or offer your services in multiple locations. The goal is to make your business more recognisable within the local area. 
3. Long-Term Results: SEO is a long-term business strategy. The investment you make in your website today can continue to provide results for months or even years. As your website's authority grows, you'll continue to attract new customers.

Generate leads

Smart SEO Cornwall can generate fresh leads for your website by targeting relevant customers.
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1. Targeted Traffic: One of the best things about SEO is the ability to target specific keywords, by tailoring your websites content to match exactly what people are searching for, you will attract customers that are more likely to use your services.
2. Quality Content: It is now vital to create high quality in depth content, this means giving customers as much information as possible on the service you offer or what your website is based around. Helpful content has been proven to increase trust as it shows expertise.
3. Increased Visibility: Ranking highly in Google means that your website is more visible to users actively searching for information or looking to purchase good or services, you want to be in as many page one search results as possible. This can simply be variations of the same keywords.

Brand awareness

We use SEO to create brand awareness by ensuring that your business and website content align what you are offering.
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1. Branded Keywords: When users start searching for your business name or branded services/products, it's a great sign that your business is growing. Search engine optimisation helps ensure that your customers easily find your official website.
2. Trust and Credibility: Websites that rank high in Google search results are seen as more credible and trustworthy, this can be because it takes time, effort and expertise to rank highly. 
3. Google Business Profile: Firstly, claiming your free Google business profile is essential! The next step is to optimise it, you want your business to show up in the map pack. Need help? We can set up and optimise your Google Business Profile which will generate more calls and website clicks. Click here to find out more.

Services & Pricing

We are proud to cater for all budgets. Whether you just need a few hours spent on a pages content to improve it's ranking, or a full rolling monthly package to keep your website climbing - We have you covered.

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Areas Smart ​SEO Cornwall optimise to get you to the top of Google:

1. Keyword Research: Finding relevant keywords and phrases that people use when searching for information related to your business, products or services. We then build content around those keywords.
2. On-Page Optimisation: Optimising the webpage content, multimedia and HTML elements makes them much more search engine-friendly. This includes optimising titles, headings, meta descriptions, and using keywords throughout the pages content.
3. Content Creation: To rank highly in todays competitive world creating high-quality, relevant, and helpful content is essential . The content should cover subjects in depth, guiding your target customers to make a purchase or get in contact with your business.
4. Technical SEO: Fixing technical issues within your website is the first step to optimising properly which makes it easier for search engines to crawl and index your content.Site speed, fixing broken links, improving site structure, and improving mobile-friendliness are all important areas to focus on. Read this guide on technical SEO for more in depth information.
5. Link Building: Acquiring backlinks from other trusted websites in your industry are ways to increase your site's authority and credibility in the eyes of Google.
6. User Experience: Your website needs to have a positive user experience by being easy to navigate, mobile-responsive, and offer valuable information to visitors.
7. Local Cornwall SEO: Optimising your website to appear in local Cornish search results is important for businesses targeting a local customers. With search engine optimisation you can target any areas in the UK or globally! Have you claimed your free Google business profile yet? Click here to find out why you should!
8. Monitoring Performance: Smart SEO Cornwall analyse and monitor your website's performance using powerful tools like Google Analytics/Google search console, these give us valuable insights it to where the website traffic is coming from, user behaviour, and conversion tracking.

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Let's Get Started

There's no time like the present. Fill out our simple contact form with your details, and we will be back in touch to discuss what we could achieve for your website using SEO. We look forward to hearing from you!