What can SEO do for Cornish Accountants & Bookkeepers?
Search engine optimisation can significantly improve a website's rankings on Google. The process involves optimising various areas of a website to align it with Google's algorithms. This will bring long-term organic traffic to the website without paying for advertising such as Google Ads which can be expensive and only provide short-term results. This page goes over what SEO is, why it's beneficial for accountants and the areas of your website to work on that boost your online presence.
What is SEO?
SEO stands for Search Engine Optimisation. SEO can be broken down into 3 main sections, in essence these are:
1. Technical SEO
This involves some behind-the-scenes work to structure your website to make it search-engine friendly, by ensuring the website has good speed with all pages loading fast, fixing technical issues like broken links, creating sitemaps and optimising website code. All of this fun stuff makes it super easy for Google to read through your pages and rank them for searches that match what you are offering.
2. On-page SEO
It's very important to have optimised content with relevant keywords, you want your customers to understand exactly what you do and what your website is about quickly, Google is very smart so as long as your pages are well optimised and you've nailed all of the technical stuff too, it will understand what your website is all about and will find it much easier to rank which is the main goal with On-page SEO to get ranked highly.
3. Off-page SEO
Off-page SEO work is exactly that, it refers to steps taken outside of the actual website in order to improve overall rankings. For example getting a link back from other trusted websites in your industry will strengthen yours, it acts as a bit like a friends recommending a good film to watch your more likely to go and watch it, with websites Google is more likely to rank your website if lots of other websites are recommending it....make sense?...No? Don't worry Click here for an in depth guide on back links
1. Technical SEO
This involves some behind-the-scenes work to structure your website to make it search-engine friendly, by ensuring the website has good speed with all pages loading fast, fixing technical issues like broken links, creating sitemaps and optimising website code. All of this fun stuff makes it super easy for Google to read through your pages and rank them for searches that match what you are offering.
2. On-page SEO
It's very important to have optimised content with relevant keywords, you want your customers to understand exactly what you do and what your website is about quickly, Google is very smart so as long as your pages are well optimised and you've nailed all of the technical stuff too, it will understand what your website is all about and will find it much easier to rank which is the main goal with On-page SEO to get ranked highly.
3. Off-page SEO
Off-page SEO work is exactly that, it refers to steps taken outside of the actual website in order to improve overall rankings. For example getting a link back from other trusted websites in your industry will strengthen yours, it acts as a bit like a friends recommending a good film to watch your more likely to go and watch it, with websites Google is more likely to rank your website if lots of other websites are recommending it....make sense?...No? Don't worry Click here for an in depth guide on back links
Top 3 SEO mistakes!
Common mistakes we see to often and how to fix them!
Keywords in incorrect places ❌
Once in depth keyword research is done you need to actually put the keywords into the right areas, to start with you need to include them in H1 & H2 Title headings, meta tags, meta descriptions, file names, within the content and URL (TIP: Add them in naturally and do not over use them) ✅
Not having the word 'Cornwall' in the website content ❌
Without having the word 'Cornwall' in the websites content how will Google know you want to be found for local searches including 'Cornwall' ? Google is smart but you also need to give it as much basic information as possible, help Google know exactly who you are and what you do and it will reward you with higher rankings ✅
Not using a H1 title tag ❌
A basic element of SEO, but one that gets overlooked far to often. Treat the H1 title tag as your most important header, it should contain the main keyword and location you are targeting. Most CMS (content management systems) have easy guides on how to add a H1 to your website pages, ask your web developer or a good SEO company in Cornwall ✅
Keywords in incorrect places ❌
Once in depth keyword research is done you need to actually put the keywords into the right areas, to start with you need to include them in H1 & H2 Title headings, meta tags, meta descriptions, file names, within the content and URL (TIP: Add them in naturally and do not over use them) ✅
Not having the word 'Cornwall' in the website content ❌
Without having the word 'Cornwall' in the websites content how will Google know you want to be found for local searches including 'Cornwall' ? Google is smart but you also need to give it as much basic information as possible, help Google know exactly who you are and what you do and it will reward you with higher rankings ✅
Not using a H1 title tag ❌
A basic element of SEO, but one that gets overlooked far to often. Treat the H1 title tag as your most important header, it should contain the main keyword and location you are targeting. Most CMS (content management systems) have easy guides on how to add a H1 to your website pages, ask your web developer or a good SEO company in Cornwall ✅
Why SEO is important for accountants
To achieve long-term sustainable results SEO needs to be an ongoing process, it requires continuous effort and website tweaks because Google update their algorithms often to provide users with the most relevant and up-to-date search results. When done properly search engine optimisation, will lead to higher organic traffic, better visibility, increased brand awareness, and essentially a successful website means more profit for your business.
Why invest in SEO?
Increase salesA tailored SEO strategy can bring increased sales in several ways, for example:
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Generate leadsGenerate fresh leads for your website by targeting relevant customers.
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Brand awarenessUse SEO to create brand awareness by ensuring that your business and website content align what you are offering.
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Keyword research for accountants, bookkeepers & tax professionals
When refreshing old or posting new content on your website, you need to target the keywords and search terms that people are typing into Google. For example, if people are looking for tax returns, and you offer that service, it makes sense to have a dedicated page and informational blog posts specifically for that. What other things could you create content on? Personal accounts & tax advice, Limited company accounts, general tax advice, large company accounts, small business advice, first-time business owner, multiple business owner, public limited company tax returns, sole trader tax returns, limited company tax advice.
There are endless topics to create content on that give helpful advice to existing or new clients.
There are endless topics to create content on that give helpful advice to existing or new clients.
Areas accountants should optimise to get to the top of Google:
There are many steps accountants, bookkeepers & tax professionals can take to optimise how clients find their website, here are the foundation areas to get started building an effective SEO strategy:
- Keyword Research: Find relevant industry keywords and phrases that people use when searching for information related to your business, products or services. For example: Accountant in Cornwall, Tax returns, How to set up a limited company
- On-Page Optimisation: Optimising the webpage content, multimedia and HTML elements makes them much more search engine-friendly. This includes optimising titles, headings, meta descriptions, and using keywords throughout the pages content.
- Content Creation: To rank highly in todays competitive world creating high-quality, relevant, and helpful content is essential . The content should cover subjects in depth, guiding your target customers to make a purchase or get in contact with your business.
- Technical SEO: Fixing technical issues within your website is the first step to optimising properly which makes it easier for search engines to crawl and index your content.Site speed, fixing broken links, improving site structure, and improving mobile-friendliness are all important areas to focus on. Read this guide on technical SEO for more in depth information.
- Link Building: Acquiring backlinks from other trusted websites in your industry are ways to increase your site's authority and credibility in the eyes of Google. For example: Accountants associations or federations.
- User Experience: Your website needs to have a positive user experience by being easy to navigate, mobile-responsive, and offer valuable information to visitors.
- Local Cornwall SEO: Optimising your website to appear in local Cornish search results is important for businesses targeting a local customers. With SEO you can target any areas in the UK or globally! Have you claimed your free Google business profile yet? Click here to find out why you should!
- Monitoring Performance: Monitor your website's performance using powerful tools like Google Analytics/Google search console, these give us valuable insights it to where the website traffic is coming from, user behaviour, and conversion tracking. They are free to use and can be linked to any website.
SEO FAQ's
Why doesn't my website rank on Google?
To find out why you don't rank highly or at all in Google, let us do a free website audit and we can show you exactly why. The most common reasons why your website isn't ranking or showing on Google can be issues with indexing, lack of in depth content, not optimised, no keywords used, no Google Business Profile or just that Google doesn't trust your website yet!
Who needs SEO?
Anyone with a website that offers services, sells products or is looking to grow an audience online.
What are keywords?
A keyword is a specific word or phrase that is typed into Google, once we find out what keywords users are typing, we then create content that matches the search intent. Here at Smart SEO Cornwall we do in depth keyword research into your industry and the words customers use to find the services your business offers
How long do results take?
Well that depends… SEO results can take a fews days to a few months, it depends on many, many factors. This is why it is recommended to add SEO into your monthly budget, remember to see significant results, significant time and effort needs to be put into your website.
Is SEO better than PPC?
Smart SEO Cornwall are biased but in a lot of ways... YES! SEO is honestly a more stable long term business plan. Climbing the search results and gaining organic traffic is a much more cost effective strategy for business growth. SEO results can last for years and years. PPC (pay-per-click) advertising can be very expensive and only provides short term benefits.
What is a backlink?
A backlink is simply a hyperlink from another website that points back to yours, think of these as recommendations from other websites telling people to trust and visit your website, Google likes these!
What is the Google algorithm?
The Google algorithm is a highly complex set of formulas that determine which web page is best suited to each search query, there are hundreds of ranking factors that Google is constantly checking for, these help it organise the results showing only the most relevant content.
Do i need a Google business profile?
Absolutely 100% yes! Claim your free business profile and start using it, optimise it with your keywords, fill out every part of every section truthfully. This can even boost rankings and improve trust with Google and customers, both are very important! Need help? Click here for 10 tips on optimising your Google Business Profile quickly and safely.
How do i get started with Smart SEO Cornwall?
To get started with optimising your website and grow your business online using our SEO services in Cornwall click the button below.
To find out why you don't rank highly or at all in Google, let us do a free website audit and we can show you exactly why. The most common reasons why your website isn't ranking or showing on Google can be issues with indexing, lack of in depth content, not optimised, no keywords used, no Google Business Profile or just that Google doesn't trust your website yet!
Who needs SEO?
Anyone with a website that offers services, sells products or is looking to grow an audience online.
What are keywords?
A keyword is a specific word or phrase that is typed into Google, once we find out what keywords users are typing, we then create content that matches the search intent. Here at Smart SEO Cornwall we do in depth keyword research into your industry and the words customers use to find the services your business offers
How long do results take?
Well that depends… SEO results can take a fews days to a few months, it depends on many, many factors. This is why it is recommended to add SEO into your monthly budget, remember to see significant results, significant time and effort needs to be put into your website.
Is SEO better than PPC?
Smart SEO Cornwall are biased but in a lot of ways... YES! SEO is honestly a more stable long term business plan. Climbing the search results and gaining organic traffic is a much more cost effective strategy for business growth. SEO results can last for years and years. PPC (pay-per-click) advertising can be very expensive and only provides short term benefits.
What is a backlink?
A backlink is simply a hyperlink from another website that points back to yours, think of these as recommendations from other websites telling people to trust and visit your website, Google likes these!
What is the Google algorithm?
The Google algorithm is a highly complex set of formulas that determine which web page is best suited to each search query, there are hundreds of ranking factors that Google is constantly checking for, these help it organise the results showing only the most relevant content.
Do i need a Google business profile?
Absolutely 100% yes! Claim your free business profile and start using it, optimise it with your keywords, fill out every part of every section truthfully. This can even boost rankings and improve trust with Google and customers, both are very important! Need help? Click here for 10 tips on optimising your Google Business Profile quickly and safely.
How do i get started with Smart SEO Cornwall?
To get started with optimising your website and grow your business online using our SEO services in Cornwall click the button below.
Need help with your SEO?There's no time like the present. Fill out our simple contact form with your details, and we will be back in touch to discuss what we could achieve for your website. We look forward to hearing from you!
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